Content Marketing
Posted on April 22, 2011
On Monday, we’ll discuss the concepts of content marketing via skype with Ann Handley. Ann is the Chief Content Officer for MarketingProfs. She’s a 13-year veteran of creating and managing digital content to build relationships for organizations and individuals, and the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, Late 2010). Ann has a passion for building community, particularly in using new media tools to broaden and build value. Previously, Ann was the co-founder of ClickZ.com, one of the first sources of interactive marketing news and commentary. Prior to that, she spent 12 years as a business editor and writer for both local and national trade and consumer publications, including the Boston Globe. She holds a BA from Simmons College, Boston
Mobile Marketing
Posted on April 16, 2011
On Monday we’ll talk about mobile marketing. Here is a link to the (updated) slides. On Wednesday, you’ll have a chance to meet with your project team during class. Next Monday, Ann Handley will join us via skype to talk about content marketing. Finally, our final quiz will take place on the last day of class next Wednesday.
Social Media Overview
Posted on April 10, 2011
On Monday and Wednesday we’ll be discussing an overview of Social Media. Tomorrow I will spend my time doing a general overview and then we’ll talk about your findings on how companies are using social media. Download the slides here.
Online Advertising
Posted on April 5, 2011
Long believed to be a dying breed, online advertising is alive and well. On Wednesday, we’ll talk about online advertising, including banner ads, video ads, etc. We will also look at how online ads are delivered and the newest attempts at making these ads relevant. Here is a link to the slides.
Email Marketing
Posted on April 2, 2011
Email marketing is the subject we’ll discuss next week. We will look at the state of the industry, how email works, how the industry tries to detect spam (the constant plague on this industry), how to construct newsletters, how to sign up people, etc. Here is a link to the slides, and here is a link to the articles I want you to read on email marketing.
Graphic on How Google Works
Posted on March 27, 2011
Click on the image to see a flow chart of how Google works.
Landing Page Experiences
Posted on March 27, 2011
On Monday, we will be discussion what has been called “Post Click Marketing”. This is the general topic of landing pages, or what happens after you get people to click on a paid search ad, an advertisement, or even a link in an email you sent to your customers. Here are the slides and here are some background articles.
Personas
Posted on March 20, 2011
We will be discussing Personas on Wednesday. These are concepts used by web designers to better understand how to design a web site. The lecture portion of Wednesday is short, and the main part of the class will be devoted to having your project team work out the personas for USVETS. Here are the slides for the Personas.
Web Analytics
Posted on March 7, 2011
This week we will be discussing web analytics. As usual, this is a vast subject so I’ll be talking about the main issues confronting marketers and the main insights you can get with web analytics. You will have a chance to try out these ideas. Here is a link to several background articles you should become familiar with. (use the same password as last time) Here is a link to the slides I’ll be using this week and next. Also, please watch this video that will give you some more background on web analytics.
Paid Search
Posted on March 6, 2011
Tomorrow we’ll discuss paid search marketing. Here is a link to the articles (use password: im556) for this session and here is a link to the slides.